Luminox

It needs to be cleaned up, but let me show you.

And he pulled out this Luminox.

that's like the first iteration of the 3000 series that actually says Navy SEALs on the dial.

This is like

And to date, you have raised more than $2 million for that mission.

And you've done it by bringing brands like Puma, Cobra Golf, Revo, Luminox, Unreal, and others to get around something bigger than just selling products.

But one thing that stood out to me, and you've already said it, is it's not about politics.

It's personal.

And when they had our logo on their sleeve, they knew, and this is what I stand for.

And so we created this uniform for life.

And in order to do that, we needed a brand partner like Merchie and Victus in baseball or Puma and Cobra in golf or Luminox watches.

And so the idea was to create this whole bandwidth, big closet of whatever you were doing.

Lioness, an amazing series I've been watching on YouTube Amazon, there's a lot of military watches.

I've seen a few Luminox, which made me want to get a Luminox.

Again, I went through that phase where I wanted a Luminox.

I don't know, seeing Linus again, kind of want a Luminox again.

Also, the 25th anniversary of the Fast and the Furious was very recent.

And again, if you watch closely, you'll see that the Illuminox makes an appearance on law enforcement.

But if you know a little bit about it, you could flex on the person you're having a debate or conversation with.

So the Hermes Cape Cod Titanium.