LoveFrom

That was really his running mate, and after he passed away, uh, Jony Ive slowly kinda sorta began less and less to be involved with Apple.

Uh, and so in 2019, he left to form his own design firm, which is called LoveFrom, uh, and then, you know, soon after that he partnered with OpenAI.

Uh, and now together with OpenAI, they're building hardware products, uh, for this AI era that we're in.

Tell us a bit more about the products they're building, and then I wanna get into the reaction to this story.

I think that this is, um, a step towards that OpenAI style AI device that Apple might be working on.

I think Apple might be, um, whereas we've heard rumblings about other companies like OpenAI coming up with a device, like for example, that partnership with Jony Ivy and his LoveFrom company, um, we, we are heading down the path where we're getting a device like this in pieces as part of the Apple ecosystem, which is gonna help us in things like recognizing friends and names, um, being able-

Mm

... to understand our environment a bit better, things with navigation, for example.

The Luce, which means light in Italian, was unveiled in May and represents a significant departure for the iconic automaker, marking its first production electric vehicle and its first five-seat model.

Designed in collaboration with Lovefrom, the creative collective founded by former Apple designers Jony Ive and Marc Newson, the Luce has been a subject of considerable discussion, with some critics finding its design a departure from traditional Ferrari aesthetics.

Despite the polarizing reception, the standard model is priced at around five hundred and fifty thousand euros, or approximately seven hundred and forty-four thousand US dollars.

The record-breaking auction price far exceeded pre-sale estimates, which were around one point one million US dollars.

It'll be the very first production unit.

It was a one-off tailor-made build created by Sir Jony Ive of Apple fame through his LoveFrom business.

The buyer will receive the car early next year after being made in Maranello.

Ferrari's allocation of just under 500 Luce sold out in two months before deliveries began.