Louis Rosenfeld

Did a bunch of these.

And at some point, we were approached by this guy named Lou Rosenfeld, who owns a book publisher called Rosenfeld Media, which is, like, UX books, and he was like, "Hey, we need, we need a book about UX writing," which is another, like, slightly different than content design, but it's basically the same thing.

It's like, "We need a UX writing book." And we wrote a proposal that was basically based on a workshop and pitched it to him, and got it published.

It was long process, one of the, like, probably one of the hardest creative projects I've ever done, just because there was so much involved.