So Loretta, thank you so much for being on with us today.

Oh, thank you so much, Melissa.

What an honor it is to join you.

Um, I was thinking about our conversation, and there is a question I get asked by women so often, and they might be mid-career, raising families, doing both.

And it's a little nagging question that they ask themselves, they ask me, "Is this what it's all about? Is this...

Why am I not feeling better?" And they've had, they've had a lot of success.

They've built careers.

So, but I wanna start with first in the conversation with you is the thought of the achievement trap, right? And I think that that's a, like, a tension we all, um, can grapple with, right? And your, your book, Balance Is Bullshit, it's a bold statement, but, you know, I think it's, it's a freeing one at the same time, right? So what, what made you decide that balance was kind of the wrong goal altogether?

So if you can walk us through what that is and then maybe take a deep dive into one of them, I'd be so curious to learn more.

Yes.

And the genesis of the self-architect method as the solution was really because during the first couple months of my book tour, one of the first questions from both men and women I would get is, okay, Loretta, if balance is bullshit, then what? And it it seemed really obvious to me.

But for most people, they're like, OK, yes, I am struggling.

I am in a point in my life where I can't keep all these balls in the air.

I can't keep juggling.

So what do I do? And I think that forced me to come up with this framework that for me was, as you asked before, somewhat learned and then put into practice once I actually had learned.

What are you sharing with people to... think about the realization of this and advice for success?