Longbow Motorcar Company

Welcome to The Purposeful Strategist, a podcast about how business leaders are bringing their organization's purpose and strategy to life.

My guest today is Mark Tapscott, co-founder and CEO at Longbow, which engineers luxury electric sports cars that are fast, long range and ultra lightweight.

Mark co-founded Longbow in 2023, following an extensive career bringing electric vehicles to new markets, including for Tesla, BYD and several other companies.

To see the cars and learn more about them, check out Longbow's website.

Today, we're going to discuss the business behind the cars and how Mark and the Longboat team are building a company that can make them.

Mark, welcome to Purposeful Strategies.

So for us, it's about kind of leapfrogging over that valley of death.

So we're starting to produce around 4,000 or 5,000 vehicles that ramp up to around that 13,000 vehicles a year is our target.