What's your take on this discussion?

Yeah, so, you know, just to get us started, first, what's China maxing, right? So, well, I mean, largely started as a organic kind of meme lifestyle phenomenon, as you know, the becoming Chinese content suddenly took off.

through independent creators based in the United States, actually, Sherry Zhu and a few others.

And originally, it was mostly just a joke about, you know, drinking hot water, wearing slippers everywhere, right, right, eating congee, bai ba duan jin, right, stuff like that, and beauty routines.

So it actually traced back all the way to 2025.

But the breakout was earlier this year, and that's how social media kind of suddenly got viral.

What's really interesting is I don't think China maxing is a 2026 phenomenon.

Events can change very quickly in this day and age, but how durable do you think the China-maxing trend is, the brands that we've been talking about, Does that transcend above politics or does politics complicate that in, obviously, the United States, it's going to be complicated, but in other parts of the world that you look at?