Living document

Precisely.

So what does this all mean for the daily reality of running the business? The guide introduces the concept of the plan as a living document.

Yes.

Let me push back on this, though.

Exactly.

When a market condition suddenly shifts or a core assumption about your customer acquisition cost proves to be wildly incorrect in the real world, you don't just panic.

You return to the living document.

You update the financial model with the new, harsher reality.