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Lindsay O'Brien

Lindsay O'Brien

Head of Marketing at Pragmatico, an AI-native company helping mid-market organizations adopt AI

Sep 7, 2026

speaker_1HOST
2:48
But how did you how did you get into marketing in the initial instance?
2:52
Yeah, it was by accident.
2:55
I think marketers, I don't know if I've actually met someone who went to school for marketing and ended up in marketing, which I think is kind of how everyone's just creative in that way and just found themselves here.
3:11
So I have always really loved math and being creative.
3:16
And I feel like marketing kind of serves both of those those pieces of me and why it's fit really well but out of college my first job was at a series a startup and i was hired as a technical writer so i sat with our developers and engineers who were building these e-commerce apps and websites for big retailers and very much in startup fashion, you don't color in the lines there.
3:48
Whatever needs to be done, someone needs to take on.
3:53
And I had crossed paths with one of our co-founders, CMO, and they needed some help with sales decks, one-pagers.

33 MINS LATER

speaker_1HOST
37:29
yeah 100% and before I leave you thank you so much you've answered all my questions beautifully but how so from your role in and what you do around AI is there any kind of final thoughts i know this is a bit of a broad question but around kind of how people are implementing ai whether it's maybe like a kind of number one practical golden rule that you follow or anything like that is there anything that you can share with me
17:25
But if there was any judgment of like, are you using this thoughtfully? Are you using it efficiently?
17:29
Yeah, there's a couple of ways that I think this could go.
17:33
So I'll say one on a personal level, the way that you can show that your AI forward is just amazing.
17:41
posting about it, writing about it, showing your thought leadership about it, because there's so many people talking about AI.
17:50
It's very noisy.
17:52
If you can give really tangible examples to point to, it doesn't matter how many impressions or likes you get.
17:59
It's about showing your thought process and being able to indicate that to the people you're interviewing with.

9 MINS LATER

26:45
so for being like the head of marketing like what are like your couple favorite most productive whatever like how are we gonna frame it in your mind, use cases that you're seeing right now that are helping you as a head of marketing?

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