Linda Kaplan Thaler

And it was and I take no credit for it.

Linda Kaplan Thaler was the one who wrote it.

But they weren't using it because someone had decided on the marketing team, you know, in the years just up to that, it wasn't cool anymore and they had to get cooler.

And to your point, here comes Amazon, here comes Walmart, here comes Target.

It's gone through different iterations and started out as a discount store in Washington, D.C. by the gentleman I mentioned, Charles Lazarus.

And also credit where credit is due, the beautiful song was written by a wonderful advertising lady named Linda Kaplan Thaler.

So she gets full credibility for that.

When I got to Toys R Us, it was in a kind of a transitional time because shopping habits were in the process of changing radically.

"I don't wanna grow up.

I'm a Toys R Us kid," and Clairol's unforgettable, "Yes, yes, yes." [laughs] Advertising legend Linda Kaplan Thaler created some of the most memorable campaigns and jingles of our lifetime.

She's got a brand-new book out called My Life in 30 Seconds, and Linda Kaplan Thaler joins us now.

Oh, we have so much to discuss, Linda.

How are you?

[laughs]

Uh, the book is called My Life in 30 Seconds.

Linda Kaplan Thaler is our guest.

So we're going to introduce our guest.

Linda Kaplan Thaler is the award-winning creative force behind The Aflac Duck, Clairol's gratifying yes, yes, yes shower experience, and the I Don't Want to Grow Up, I'm a Toys R Us Kid song.

Her book is called My Life in 30 Seconds.

She is changing the world 30 seconds at a time.

Please welcome Linda Kaplan Thaler.

Delighted to be here.

Were you raising your hand during my recommendation? Have you seen it?

Thank you so much for spending this time with us.