Lifecycle Insights LLC

But I was really good at account management.

And that's why he started Lifecycle Insights, which is now Lifecycle Manager.

And it's just the industry standard.

But he and I were speaking at the same thing.

We believe that you should replace these.

And here's the reasons why.

And so they put together a little program and there's Lifecycle Insights and all these other, you know, Warranty Master, all these things that do it.

But, you know, they're like, oh, we can build that.

So a lot of it was based off of the acquisition work that we did.

So we bought a product that was built by a really great team called Lifecycle Insights.

And so Lifecycle Insights really had this idea of like we should really systemize the function of account management within an MSP.

It's like one of the most important roles within an MSP and like there's no process built around it and there's no real great tooling built around it.

And so Marnie, Nick, Alex, I think the founders of that product really had a great vision for that.

I love that product and so I just, the thing that I didn't like about it was how manual and how much effort it took to use.

And so you think about the cool thing about Warranty Master was that it was like you literally just set an integration and you didn't have to do anything and it just generated these awesome reports that you could use.

So like what if we could build that DNA into Lifecycle Insights and start to automate the process of running like QBRs and account management.