Liam Heffernan

And I had him as a fool in my Gaelic opera, The Legend of the Lock.

And his name was Amrish Maria and Liam Heffernan, Gulli Bha, and the two of them roaring and shouting and having, you know, acting the fool.

And she just got such a kick out of Gordie.

She said, Gordie, my God.

[laughs]

Not so sunny Ireland, no. Congratulations first to Liam for taking my place last week.

Well done, mate.

It was very good listening to it, so thank you very much for doing that.

Either perfect stats, perfect attribution, but a closed ecosystem giving the keys of our industry to one company, or we go, "You know what? Let, let, let's make stuff available on loads of different platforms," but we know that we're not gonna get as, as brilliant stats that we actually get.

Now, the, the, the, the question really is, I suppose, how can we make those analytics better? But they're never gonna be perfect, which I suppose is the thing.

Yeah, I mean, it's a bit like the play discussion you had with Liam last week in the industry talking about YouTube having a hover now being considered a play, which is crazy, by the way.

Mm.