Lego Friends

Yeah.

They need to watch the Lego Friends movie and understand and learn-

Right.

Exactly

Oh my God.

I've got like the Lego Friends is like the girly version and I've been like building up a little collection.

So I have that like displayed in my house.

Oh, I love it.

That isn't a Star Wars set.

What is it then? Lego Friends, Heart Lake City Veterinarian Clinic.

I claim it with honor.

A tremendous mechanical whir begins.

Um, it's also as popular with girls now as it is with boys.

Yeah, they've really tried to get the girl market too, and they do have Lego Friends.

And for years, it was just bricks, and now it's anything.

Anything you like, it can be.

And you can build different things with it.

Yeah.

And girls play with Lego these days, too, don't they? 'Cause there's Lego Friends and-

Y- yes, they do.

And hopefully those get out to kids and families and adults because that's what Lego is for, not to be stolen and resold, but to be sold at still a very high price from Lego to people that actually, well, can afford the sets.

Lego Friends is expanding into the real world in Lincoln Park, Chicago.

They're going to be creating a life-size unicorn dream cafe, and it's going to be free.

So Lego has set up this new neighborhood, they're pretty much calling it, in Lincoln Park.