Legends Global

Many of the early tours were sold out.

The daily stadium tours, which are being run in collaboration with Legends Global, include an inside look at the stadium's premium spaces, field level, locker rooms, and other areas typically reserved only for players and staff.

The team is hosting Bills Mafia Tours for 60 minutes and Bills Mafia Elevated Tours for 90 minutes, which also includes a look inside the Gallagher Founders Club and National Broadcast booth.

The 90-minute tour costs closer to $70.

Tour guides share behind-the-scenes stories of the stadium and team.

The VIP pregame tour on game day will take participants behind the scenes to be part of the build-up as the teams prepare for kickoff, but they will not include a trip inside the locker room due to game day preparations.

Requests for these tours must be made online to Legends Global.

One Republic will entertain Bills fans during halftime show at home opener.

The scoreboard, it was all, everything was good.

I get that you've had to invest to level up stuff with the tickets, with the Legends Global, all that stuff is brilliant, great.

But I think we've lost a bit of identity here.

in doing it.

So to me, this is, uh, this is a good, this is a good thing, right? We, still the jersey patch sponsor is something that needs to be, you know, determined here hopefully before the, the s- the, the season.

What I will say also is that, as it's talked about in the press release here, the partnership was facilitated, I mentioned this, by Legend G- Legends Global in collaboration with Miami Athletics and Florida State Athletics partnership teams.

Um, and let me, let me give you guys this, uh, this quote here.

Again, this is from Jesse Marks, who is Miami's Chief Revenue Officer.

tours, and merchandise.

And there's a picture of the main entrance to the stadium, and it says, Legends Global began work on the new Highmark Stadium in Orchard Park in 2020.

Imagine that, and now it's come to fruition.

Okay, let's get to the article.

Legends Global was involved with the new Highmark Stadium long before the first shovel went into the ground.

and the New York-based company will be involved with the facility and the Buffalo Bills for years to come.

Legends delivers fully integrated services to partners, including venues, live events, and brands.

Work for Highmark included feasibility analysts, facility development and project management, premium sales and partnerships, including naming rights and founding partners.

I think this is validated by data.

You could look at everyone from Live Nation to AEG to Legends Global, whatever, any of these guys that run these studies constantly and talk about how more than ever, consumers are willing to over-invest in real-life analog person-to-person experiences.

Because it's starting to feel, it is more special, right? Like even now, like this is great.

I'm so stoked to be on this podcast virtually.

Off the pitch now.

The club and the arena have announced a partnership with Legends Global, backed by a joint investment of more than 15 million pounds over the next three years.

Legends work with venues around the world, Arsenal and Chelsea among them.

What supporters will actually see is redesigned kiosks, new food and drink, and new premium hospitality, including a residency from Simon Rogan's Umbel Restaurant Group, whose restaurants hold 10 Michelin stars.

And this preview center sits within the first building that has been completed at the Browns' new campus.

And right next to it is a sales office for Legends Global, which of course, is handling sales for the Browns and the new stadium.

So these sales centers have a lot of the same elements.

There's a lot of team history.

I wouldn't be shocked if it just brought out even more in him in this type of setting, but we will wait and see.

And Mark, I might come to you first on the Yorkshire Oaks, if that's okay with you, on Thursday at 3:35 again, sponsored by Legends Global.

Kalpana is your favorite here.

Colin Kean trying to win another Group 1 in those Juddmonte colors for Andrew Balding this season.