Legacy.com

and the story of their lives would have been completely altered.

Now, from a storytelling point of view, I very often watch the YouTube videos of Legacy.com.

This is an unusual site which celebrates the deaths of people who have died in the current week.

And again, what fascinates me about it from a storytelling point of view is that the company has to encapsulate someone's life in possibly a couple of minutes.

Well, look, I remember being in a funeral home north of Boston.

When there was a rep from legacy.com that came and rang the doorbell and walked into a funeral home and said, we'd like to build you a website.

The cost is $400 and it's $35 a month to host your obituaries.

And the young funeral director, probably just a couple of years older than me at the time said, what the heck do I need a website for? No lie.