Leaky bucket

Boy, that's r- resonates so much.

It's interesting, I had the, the vision, I always think of us like a leaky bucket, and all our energy is going out to the attachments and the expectations and, and it's just the people and the judgments and everything, and it's just keeping us disempowered and keeping us in that, that state that you speak of.

Why do you f- feel that we are so caught up to judgments and expectations and control? Do you think we're just like, uh, our body is addicted to the chemical response of what those thoughts are giving us in those moments? Like, how, how do you unpack that and, and see it?

It was, it's, yes, it's two things, right? We are, we are so programmed at a, to a level that we don't understand until we're guided into the subconscious mind.

Whereas if you just sound like everybody else, you're selling to everyone, you're selling everything in high level, and there's no specific special sauce that you have, you're going to be able to not charge as much, first of all, and you're going to have a lot harder time retaining people, being seen as authority, etc.

So the other thing is the leaky bucket.

There's this study they did out of North Carolina.

They gave people Duke tickets and they asked them, how much do you value these at? And one group had the tickets already and one group didn't have the tickets.

You're already going into work every single day.

These are things you already have.

And when you're stopping a leaky bucket, it's 10 times easier to sell than when you're trying to say, hey, we'll make your bucket bigger.

We'll get you more leads.

i think the broken form thing's massive because there's a

there's an organization i belong to is like just a member called entrepreneur circle and um they have a real simple checklist called a leaky bucket and it looks at like your funnel your prospect journey your customer journey and your websites and it's just basic things like have you checked every form works and it's like the staggering amounts of business opportunity lost because a form that nobody bothered to test since the website went live doesn't actually work and then your customers won't like your prospects won't tell you you know like if i go and use a web form and it doesn't submit it and i don't hear anything i'm not going to bother to chase that company and go i really really want to work with you so i think just your your thing about health pass and like things that have to be running across a business that They're going to cost it through error.

They can all be automated, can't they? And like you're talking about kind of that prospecting thing, you know, it can monitor the CRM for new leads, can't it? New inbound leads.

It can enrich them.