
Lawrence Kasanoff
American film producer
4
APPEARANCES
4
PODCASTS
012
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Oct 5, 2026
How Movie Deals Get Made: Inside Hollywood Producing
14:27
14:36

Larry KasanoffGUEST
So on Terminator 2, we were the first movie to ever allow a video game company to be on the set.

Larry KasanoffGUEST
Arcade, for your listeners who [laughs] might not know, was a place that used to, you used to go to a big room that had big games in it.
19 MINS LATER
Larry Kasanoff: Hollywood Producer, Studio Executive & Author
2:50
2:59
3:06

Larry KasanoffGUEST
That coincided with the time, I think because of what was going on in the world, at least I saw people being so afraid to be their true unfettered creative self, and I'd never seen it like that.

Larry KasanoffGUEST
It's always a little hard and risky to take a wild creative chance, so that's what I think the audience wants, whether you're a movie producer or you make cupcakes for a living.

Larry KasanoffGUEST
But it was just so much, I was whining to my brother one day during that, that year of the strike that, you know, boy, people are so scared to be creative.
16 MINS LATER
Mortal Kombat Madness Over Mediocrity
7:24
7:31
7:36

Larry KasanoffGUEST
You have to have, you have to, you have to embrace the madness, especially if you're in a creative industry, because the audience wants the new and the different.

Larry KasanoffGUEST
Like you said, the, the, the current of the river of life will always pull you towards the middle, and it'll pull you towards mediocrity.

Larry KasanoffGUEST
That's okay, but if you wanna be great, it's not okay because other brands that, that are constantly growing and changing and swimming against that current will be innovative and will eclipse you.
15 MINS LATER
A Touch of the Madness: Big Bets, Mistakes, and Trusting Your Gut -- with Larry Kasanoff
30 MINS LATER
M
32:13Mark GrabanHOST
So it sounds like there's a difference between, yeah, using data or market research or looking at what people are willing or what people are watching, but don't be a slave to the algorithm.
