What would you say to someone who i- is interested in repurposing their podcast content, but maybe they're unsure of how to promote it or how to use it or incorporate it into different, like, channels other than their podcast?

Right.

I mean, this goes back to I think people spend a lot of time repurposing for social media, and I just don't know how I feel about that It really does depend on the podcaster's goal.

Once again, if your goal is to have a big TikTok account, that's awesome.

I'm always telling people not to spend too much time repurposing for social media unless you love it and it's one of your goals.

If you don't love it, I wouldn't be spending that much time doing it.

I would spend time, you know, if you're on social media, remind people that there's a new episode, that sort of thing.

Uh, can you provide an example or a case study of a successful marketing campaign that has helped a podcast achieve major growth?

Mm-hmm.

You know, so this is a show about psychosis, but specifically how, um, AI is a trigger for delusional thinking.

Um, what I really like about it is, you know, they're telling a ...

I feel like we've all heard these stories, right, in news headlines or on social media about, you know, this guy who, in this case, his name's Allen, he is a regular, smart father who, uh, you know, start- he was talking to ChatGPT and he's ...

It started telling him that he was, you know, inventing this word-changing code for modern cryptology, and, um, that what he ha- what he was, uh, figuring out was dangerous and that he had to ...

Some government agency was about to stop him.

And it, you know, Allen says he kept on asking for sanity checks.

So Lauren, what I wanted to ask you is how the series uses musical editing, 'cause people heard that right there to tell the story of Fela Kuti and his music.