When we're looking at client websites, what are the signals that tell you that maybe a site is working against them before? a visitor even has a chance to convert, kind of like what Christian was speaking on.

Yeah, well, definitely agree with Christian of businesses not taking into account, you know, where the traffic is coming from.

Another thing is, you know, it's always kind of talked about on and off, like the speed and the core web vitals.

But, you know, I was talking with a client recently and trying to get it across to him, like, because this particular client is a lawyer, a criminal defense attorney, and his site doesn't load very well.

And clients that are coming to lawyers like that, they have a sense of urgency, they wanna talk to somebody straight away, they don't want to wait around.

So you can lose, customers because they're already moving on to the next option.

So, you know, it seems kind of like a basic thing, the speed and the core web vitals of the site, but it's still something really important that we need to kind of consider as part of this.

From like the digital side, when clients come to us and they're saying their site isn't converting, what does that conversation look like from us? Is it usually a design problem, a traffic problem, or is it something deeper kind of in the experience? Like, uh christian was speaking to yeah