Go ahead, Laura.

I just want to say that the Bible tells you That if you are not love, you are, I mean, if you have not love, you are nothing.

It doesn't say you have nothing.

It says you are nothing.

So the rest of this stuff is secondary.

The love is the main part that matters.

Yeah, that's

Yeah, so if you look at

[laughs] Yeah.

But, um, but anyway, I quit going at 16 because I could see all the hypo- hypocrisy in it.

So I'm almost 40 years old, I'm sitting on my bed, and I said, "I just wanna know where to go.

What's the truth? I wanna know you, what you're like.

I wanna know what you're like, and I don't know where to go." And I've asked people at work, and they tell me about church.

That's not what I'm asking.

And I look on the TV, that's why I said, I look on the TV, and I can't trust those people.

He's full of demons

Tell me a little about how you perceive the worthiness or value of books compared to digital products.

Oh, that's a big question.

I mean, to me, books are very hands-on for kids.

So, you know, we're going to interact with the book itself i think that's really important i think books also have a really special job in bringing people together so if you think of your bedtime stories often when you're younger you read that with a parent or someone special and so it's kind of a bonding experience at the same time so i think there's just a lot to books um and if you can get a really good book that takes kids away from those screens i think that's really special

And are they actually writing on pages in the book as well? Is it that interactive?

It definitely is.

Yeah.

So this is a Lonely Planet kids book.

If you think about someone who doesn't necessarily have to be a variety but has a lot of experience, is there a point where the market quietly starts working against them, someone who's highly experienced? And if there is, what would you say to them to do or how would you help them with that? Again, open to everybody.

I think from a really, oh, sorry, go on, Meg.

Can you finish your thought? No, no, go on, go on.

Apologies, maybe a bit of a delay there.

I wanted to kind of bring something tangible because I agree with what everyone's saying here.

And I think there's a real kind of issue in the market today for a certain degree because we talk, well, we talk, all you hear about is like, we need generalists, we need all of these people.

But then you talk about these people who are effectively generalists who have got all these squiggly career paths and bringing, all of this really rich experience in and they can do a bunch of stuff and then they kind of get rejected for that and it creates this kind of going back to Erica's word confusion in people and it's kind of a messy thing to navigate and so I think I mean, to borrow on some of the stuff, there's a huge amount of work with a great recruiter who can be that layer, who can help position you, who can be the translation layer.

Anyone else want to add anything to this, please?

Pointer.

There's just a really interesting history about how U.S. Pointer came about.

So in 2009, the FINGER trial, and I can't even tell you what the acronym is for, but the F-I-N is Finland.

It took place in Finland, and the G-E-R is geriatric.

It was a multi-domain lifestyle intervention.

So multi-domains just means multiple components.

So it's not just exercise or just nutrition.

And so how was the U.S. Pointer Study designed? How many people participated? What did they do? And top line, what have you discovered?