How do you help someone see the principle of the rope? And as you answer that, then segue into telling us a little bit more about AspireView.

Yeah.

I think it begins with curiosity.

I've worked with a lot of physicians and a lot of senior leaders in healthcare, and it seems that competence sometimes is accompanied by arrogance, and those are not the same.

I think the person who, we all kind of start out at the same place, we'd like to help people and we'd like to make a difference, make a connection, make a difference.

And then we begin to buy in to this thing that's, you know, you work so hard and you get really attached to the means to get there and you begin to lose focus and lose the vision of, well, where are we headed? And you start focusing more on the what and the how that's in front of you and not so much on the why.

And so they lose their purpose.

Well,