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Larry Kendall

Larry Kendall

Founder of Ninja Selling and author of the bestselling book "Ninja Selling"; founding partner and Chairman Emeritus of The Group, Inc. real estate company in Colorado.

Sep 24, 2026

13:04
What thoughts would somebody need to maintain?
13:07
Well, what we need to do with our accountant is to prepare him for the fact that [clears throat] that 75,000 will be, won't be made in 12 weeks, but probably most of it will be made in the last four weeks.
13:20
The first eight weeks, he's gonna be slogging through doing the work, making the contacts, sending out the real estate reviews, holding the open houses, all of the Ninja Nine, doing a scorecard 80 to, 80 to 90 points a week, and he's gonna get frustrated because nothing's gonna be happening.
13:41
There's a tendency there to quit.
13:44
Realtors like to have instant mashed potatoes that, you know, "Well, I've been doing this for three weeks, and I've got nothing out of it." Well, it's like planting seeds, and it takes a while for those seeds to nurture and to sprout and to have a harvest.
13:57
And so [clears throat] if you're doing the work, the big payoff will come towards the end.
14:02
Now, the thing you have to watch out for is when the payoff starts to come, don't stop planting the seeds.
15:28
But how could you build your business through other people's open houses by working on the weekends?
5:56
W- what are the things that you're looking for to determine the best ways to communicate to them?
6:02
Sure.
6:02
Well, take an example of somebody comes up to you, or you go up to them, either way.
6:07
Let them close the distance.
6:09
People have a certain distance between another human that they're comfortable with, and so, uh, don't walk up and, and get too close to them.
6:16
Let them close the distance, number one.
6:18
They'll feel more comfortable.

20 MINS LATER

26:01
Is that okay? Okay.
10:01
Walk us through some of the results that we've seen from Ninja 90, especially inside of the group.
10:08
Well, we decided this year, at the start of the year, to, to launch a Ninja 90 group within the group.
10:14
And we asked who would like to go through.
10:16
We had 78 what we call partners at the group, sales partners, sign up for Ninja 90.
10:23
What that is, is they go ...
10:24
They meet once a week with a Ninja guide.
10:27
The guide was Bob Sutton, Ninja Bob, walked them through that process.

7 MINS LATER

17:12
Walk us through that.

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