Larissa Banting
Larissa Banting APR is an accredited publicist (Canadian Public Relations Society) and owner of El Bee PR, who helps entrepreneurs, authors, and founders build credibility and authority through earned media, PR, and strategic podcast guesting.
2
APPEARANCES
2
PODCASTS
Sep 21, 2026
Larissa BantingGUEST
And it's just, you know, career, it's a very short-lived career, unfortunately.
13 MINS LATER
Liz DruryHOST
And what sort of difference are your clients finding that this is making to their business once they've worked with you and they've been on some podcasts that are relevant to their industry? What's happening for them? What sort of feedback are you getting?
Larissa BantingGUEST
What the algorithm is looking for right now is what we call credibility signals.
Larissa BantingGUEST
And what that means is looking to third party platforms where other people are saying, hey, you know, Michelle, she's really an expert on like, you know, on marketing.
16 MINS LATER