Lärabar

And they kept us on as PR for them.

And so I worked on the Larabar account for the whole time I was with them.

So I was doing the seeding of Larabar to like sending them into Larabars to like every which way, all that other... everything but like it had such a story like she came up with that in her kitchen and it had just like this beautiful natural progression into you know all the big stores and all of this and so it was really I'm always just like so fascinated with the story with the quote-unquote white space that it fills in the market and like how things make it from idea into the grocery store shelves like that's

Yeah.

Kind of what's so cool and why I'm so fascinated with what you do because you have launched a lot of the brands that we are seeing everywhere.

But sometimes I just save them for these hunts 'cause, like, they are really good.

Um, so Met-Rx bar, and then Larabar is actually, like and too, and they're pretty reasonable, like, for a bar that's, like, healthy.

'Cause I think alls they are is, like, I don't know, the peanut butter ones I think I got literally just has, like, peanuts and salt and, like, something else.

So Larabars I do like.

They have different flavors.

I think I bought that 12-pack for 12 bucks or something, so I don't know.

So I am an individual who always has to have snack in between meals, and being gluten-free, that's gotta be strategic.

So it would be green apples, it would be grass-fed beef sticks, Larabars, like, these things I would have to buy that are often expensive.

Yeah.

Um, and, and have, and just be very cautious and make sure I'm trying to get my right fiber in.

Until I began to realize I wasn't eating those anymore, and honestly-

Yeah

... a lot of the Larabars expired, and I just threw them away.

Um-

Healthier processed foods contain better-for-you oils, natural flavors and colors, and generally more recognizable ingredients, so it is important to be discerning here.

Healthier processed foods that contain gluten include frozen fruits and veggies, canned tuna, BPA-free canned beans, single whole grains like brown and wild rice, pasta, quinoa, and farro, cereals like oatmeal, muesli, and granola, salsa, and some raw energy bars like Larabar and others.

Keep in mind that while there are many clean, naturally gluten-free foods to choose from, this doesn't mean you should completely eliminate gluten from your diet unless you have to.

it's best to listen to how your unique body responds to gluten, cutting it out or scaling back if necessary.

So whatever you do with food, it's emotionally driven.

Even if you're eating one Larabar a day, it's like emotionally driven, that need for control.

And so my experience is we use food to mitigate our emotions.

So emotional eating is essentially eating to feel better.

I, for years, thought food I was giving him was healthy and good.

For example, I believe they're pronounced Larabars.

Generally, you know, four or five ingredients, you know, pretty clean from a snack kind of standpoint.

I dove into getting my son a food sensitivity test.

And so we then moved to removing everything that was of a high sensitivity or even a yellow color.

sensitivity from his diet.

We obviously stopped giving him the Larabars because they couldn't have dates or almonds or cashews or pecans.

So we, you know, really got specific on what works for him, right? Because everybody's body is so different and all of our needs are so different in our systems.

Your inflammation could be worse, but you're doing everything right.

You could be eating like a Larabar, which is healthy.

You could be drinking a kombucha, which is healthy.

You could be doing all the right things and still have too much sugar in your diet.

And it's gonna come with a fairly significant carbohydrate load.

For example, like, Larabars, a great clean product, but it's all sugar.

It comes from dates, great, but still the body doesn't care if the sugar comes from cane syrup or from a date.

It's gonna have the same metabolic impact.

And it was a scary time because – I remember having these binges that were so intense.

I mean, you're talking about two rotisserie chickens, 50 Larabars, five pizzas.

They were just so intense that they made me feel like, oh my God, the binge itself is going to kill me.

I used to have heart palpitations.

He doesn't do that.

Larabars.

Yeah, those Larabars.

[laughs]

You're right.