Question number one, Laura, how can leaders really cultivate a culture of psychological safety in their teams?

Well, I think one of the main things is when you're working with your team is to really be open to listening.

And listening is a hard thing to do when you have your mind set on a specific task or something that you see a certain way.

But if you'll open your mind up when they're suggesting things or because sometimes suggestions don't come as a suggestion.

They come as, no, you should do it this way or why aren't we doing it this way? And it can sound more direct than intended.

So just be kind of put I like to put myself in check a little bit.

You know, I'm from Memphis.

But what was your first reaction after you worked as a waitress?

Lara, why are you only now dipping your toe into the pool with Epfolio? Is it something that you guys didn't have the bandwidth with? Or are you realizing Epfolio is just a different market, different software?

Different software.

This is how I look at property management softwares.

They're all very similar.

They all do what I call the five steps.

You're all gonna create a prospect.

You're all gonna go from that prospect to an application.

Any case studies like that?

keep seeing you know or hearing sometimes you know from people like you know organizations struggle um with with this gap bridging kind of thing and how we can improve that from from leadership perspective like what could be like the secret sauce i would call it to make sure that you know because us as people working in technology we tend to talk too much about you know the bits and bytes and you know the bringer hertz and gigahertz and you know now with the ai we have new terms also as well a lot of jargons so what what can be done to make sure that we are bridging this gap between the it and business in a better way

Well, you know, you have people in a company, in a business that are very high level thinkers or CEOs, people like that, and they see vision of how they want something done.

They see the buzzwords like you're talking about and they want, how can we bring that into our company? but they don't know how to implement that in a real situation.

How's that going to affect the employees? How's that going to affect my IT world? And that's where IT comes in and should be able to help and not over acronym people to death.

You know what I mean? And we do that, you know, we do have a tendency to get really excited about something and we start throwing acronyms out and terminologies and all these things, but it's how is that process going to help you? One of the main things is, do you have a process? You know that somebody does a task, but is that process of how they get from point A to point Z, is that laid out in a format? Do you have each step someone has to go through? And I think that's one of the biggest hurdles companies have because...

They've gone through the motions.

They're doing it.

So in your domain, what are the major threats you're seeing today? And like, did AI made this worse? I mean, what are you seeing in that space?