Lance Simpson

Just keep doing that." You know, we've seen tons of companies die in footwear.

But so my partners, uh, I say, "Hey guys, I would like to try the footwear thing." [chuckles] And, uh, to their credit, they said, "Yeah, you know, go ahe- go for it." And, uh, I think Foot Action, after our first meeting where I showed the first design, I worked with actually a designer from her- out here in LA, Lance Simpson, who did a great job working with me on the first shoe, went on to work at Dada and, and be like one of the co-founders there and stuff.

But we had built a shoe and like I was proud of it and stuff.

We took it in and we had the meeting, and Foot Action was feeling it.

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