LaFerrari

I think there's lots of people don't think Ferrari should be making an EV at all.

but Ferrari's response to that would be well actually we've been making electric drivetrains since uh 599 high curves which was a long time ago and then LaFerrari and then you know SF90 and and they've got hybridized drivetrains and they've developed a lot of battery tech and a lot of motor tech and the natural progression for them would be as a performance car maker to make an EV.

Sure

sure what was your so what was your what was your first impressions of of the Luce?

That's true, but what we're seeing now, I think, cars that are from the early post-war years is they appeal to people that are my age, so I'm 78, and those people are starting to get lighter in their collections or pass away.

So there's more sellers than buyers, and just the economics is that those cars are likely to move down, whereas with the transfer of wealth from that generation to the younger generation, I think these cars that we think are just crazy expensive, 288s, Enzos, LaFerraris, that stuff,

might just go bananas.

Even more.

Oh

... a La Ferrari, no?

I bought probably over 50 Ferraris from them, man.

Who pays $40 million for a Ferrari Luce?

So I wanna ask you, what, what, what impressed you the most about it? You've seen a lot of collections.

I mean, what, what, what hits you as far, as far as when you see that?

La Ferrari.

Okay.

... yeah, referencing people, that's who we're talking to.

But they're also my eyes because it is very difficult for me to sit here on a balcony above the Monaco Grand Prix hairpin and not wanna look constantly in case a LaFerrari-

But look-

Or, "What's this? We've got a 911 Cabriolet coming around the corner."

What we've seen over the last, let's say, 24 months is, uh, a very huge jump in the prices of proper rare stuff, really, really good collector cars.

Ford GTs are in there, but also Carrera GTs, all the V12 Lamborghinis, most of the numbered rare Ferraris, certainly things that are manual transmission, mechanically simple, easy to long-term maintain, but also even in some of these really rare hybridized more modern cars, P1, 918, La Ferrari and things like that.

And so that's been a little bit hard to understand because there hasn't been a more macroeconomic condition that seems to cause it.

We just see these cars going up in value because clearly people are building collections.

And ever since, Hublot hasn't been shy to try things that are weird and wacky and, I think, visions of what will be acceptable in an Audemars Piguet in years to come.

The Hublot LaFerrari feels as contemporary and unpredictable now as it did when it first came out over a decade ago, the first tourbillon wristwatch with a power reserve of 50 days from the stack of 11 mainspring barrels.

In a perfect representation of the Ferrari pit wall strategy, it makes absolutely no sense whatsoever.

Then there's the sculptural pieces like the Arsham Droplet pocket watch, a frozen tear captured from artist Daniel Arsham when he sold out to the luxury watch brand.

And I think that when you're an automaker that's selling a $290,000 911 GT3 RS or whatever, but you're also selling an $80,000 Macan, it's not the same as saying, "Well, if you want this seven-figure Ferrari, you're gonna need to buy three six m- uh, very high six-figure Ferraris." Like, this is a different level of rich person, right? These are different levels of rich.

The guy that buys a 911 GT3 RS, yes, he might have a La Ferrari or, or, or the latest of, of these cars, but he's probably not daily driving a Macan.

Like, that's the reality here.

And he doesn't wanna buy a Macan.