Lady Eve Balfour

Of course, your audience, I think, knows this more than most, long before we had a federal standard for organic.

And the basis of that is and was soil health, that healthy farming and healthy bodies, Lady Eve Balfour saying healthy soil equals healthy people.

Um, I think in the public mind, their understanding of the value of organic is deeply linked to avoiding pesticide exposure.

I think that's what's driving the growth in the organic market, is people who don't wanna be exposed, people who don't wanna expose their children through the food they're eating.

Podcasts, YouTube, conversations, farm meetings, and books.

If you read maybe a dozen books, some of which are 100 years old, or at least 50 years old, Robert Elliot, Albert Howard, Eve Balfour, Andre Vosan, his management framework book.

There's some really good books there.

It's not going to cost you a lot of money.