And during that period, that's when we decided to really lock in and focus on making these vertical videos on a week-to-week basis.

pretty much just for fun and you know we we'd hoped to kind of build a little bit of a following we thought this can really help us with our kind of filmmaking career but then it just yeah kind of took off and i mean we'd been making videos since i was 11 and since austin was nine yeah um but it was only really i guess when i was 22 and austin was 20 that it kind of got to the place where it is now.

Content creation is something that's not seen as a serious job, but it can be.

It just means that, I guess, you really need to, you know, approach it with a lot of effort and, you know, it's, I guess, serious business.

It's constantly feeding that beast, I guess.

Yeah.

And we've also kind of got a foot in the film industry world as well.

We've like, we just directed a short film, like literally last week we shot a short film.