Okay, let's start offline with that pressure washing example.

Okay, so I'm a pressure washer.

I am targeting homeowners, right? People that care about the house.

I'm targeting, uh, people within 10, 15-mile radius of my business.

So in that case, I'm gonna do, number one, the old school way of, of free quotes, right? I'm gonna look for opportunities where people look like they have the problem, they have the pain.

And, and maybe your listeners have heard of the whole, uh, vitamins versus painkillers, right? People are not as interested in the preventative care, but if I break a bone, you better believe I'm gonna go fill that painkiller prescription because I'm feeling that pain enough to make the change.

So in the same way, you know, if you go to this fancy beautiful house, well, they don't experience the pain of a pressure washer, but if you go to someone who's obviously needs it, then that's something that, that they will need, right? Secondly, when we look for opportunities for one-to-many conversations, which is really where partnerships can succeed.

This is what Amplify is all about.

Take us into that step that you took, or big step potentially, to then step outside composing and put a business hat on.

Yeah.

It, it actually, interestingly enough, it kind of segues into the way that we built the Deal Room and how we attracted Martell Ventures and, uh, and that whole process.

So yeah, when, when I decided to really focus on the entrepreneurial side of the business, I mean, as you mentioned, you know, an artist today, creator today, you've got to be a CEO.

But, uh, unfortunately, most creators and artists don't have the acumen to be a CEO.

So I really wanted to learn that side of the business, so I became an A&R.

I worked my way up to VP of A&R.

It's understanding your own network and where there's opportunity, but two, having a system that allows you to stay on top of things in what is a chaotic world that we operate in as a founder.