When you're helping organizations or leaders create momentum, What are some key ingredients that move people from passive observers to engage supporters or contributors?

So the number one most important thing is clarity and clear communication.

And it's also the hardest thing.

I've been married to my wife for 22 years.

We love each other.

We have problems with clarity and communication.

When I say, I'll get to this right away.

If you could sit down with your younger self at the beginning of your career, what advice would you give about leadership, ambition, and the kind of influence that truly lasts?

When you're helping organizations or leaders create momentum, what are some key ingredients that move people from passive observers to engaged supporters or contributors?

So the number one most important thing is clarity and clear communication.

It's also the hardest thing.

I've been married to my wife for 22 years.

We love each other.

We have problems with clarity and communication.

When I say, I'll get to this right away.

If you could sit down with your younger self at the beginning of your career, what advice would you give about leadership, ambition, and the kind of influence that truly lasts?

Totally different issue, yes.

And I was actually advising a group of high schoolers going through an entrepreneurship program on this thing last week.

I spoke to them in the evening.

and they all have business ideas.

And one of the more common mistakes I find is people with idealistic business ideas.

My business is going to save the whales.

Well, that's great, but that's the sort of thing everyone wants to do, but no one is willing to be inconvenienced to get done.

Even now, as you talk about it, I'm sure it's great to come back and listen a year or two from now and go, Oh, that's what two or three millimeters of adjustment looks like.

Because we're all about rising and lasting, right? When does taking a stand actually increase enterprise value?

Yeah.

You know, I think...

The statement that when you take a stand, you're going to marginalize or lose customers, I think most of the time the exact opposite is true.

particularly in today's world where 82% of all American consumers right now say they prefer to do business with a brand that matches their values.

And 75% of them say they've switched brands in the last 12 months over some kind of values misalignment.

So people are asking, they want to know where you stand.

him.