Kraft Dinner

It's just so chewy and dry.

You guys find the box of Kraft Dinner harder to open nowadays? Yes.

Not really.

I mean, I don't open enough of them to have sort of a rolling

knowledge of how hard they are when they're open.

I can't speak for Kraft Dinner specifically, but like opening up boxes of the kids' stuff, maybe they're pushing stuff through so quick now to produce more, they're not allowing the time for the perforation to happen where things, and I do find it kind of, you ever try to open a bag, like a thing of garbage bags now, you really got to push in there.

I didn't really

notice any of

It's literally going to get macaroni

and going to get Kraft Dinner and you get the name brand.

The great value brand of it.

You're going to get Kleenex and you get the tissue paper that feels like sandpaper.

This kid was losing it.

My br- brother then ran across the street, bought Kraft Dinner-

What?

... ran back, convinced the kitchen to make it up real quick, and brought the kid mac and cheese.

You know what? But here, let me explain my thought process.

Of course I know how to make Kraft dinner.

I'm going to make it the way that I want to make it, which is al dente.

If the Kraft dinner is chewy and like too overcooked or too runny, disgusting.

It's trash.

I need it to be a little bit like al dente and delicious.

Anyway, I was just going, huh.

I wonder how long they do say you're supposed to boil the noodles for because I'm not making Kraft dinner very often.

So I want to end with my last famous question, which is what has been your most interesting, awkward, fun, heartwarming fringe interaction that you've ever had?

You know how sometimes it generally is a very spontaneous thing? Like there's a lyric in a Barenaked Ladies song where they talk about Kraft Dinner.

And then before you know it, fans are throwing boxes of Kraft Dinner on stage at Barenaked Ladies to the point where they had to say, guys, please, they hurt.

Stop.

doing this.

It's like they go in and you just look at where that's something for years and years and years.

And to your point, I mean, Kraft Macaroni has well over 70% of market share.

over $2 billion.

So it's a giant category, and you don't really need to own the category.

Well, actually, yes, Dolly Parton.

No, not the chemical pleasures of Kraft Macaroni and Cheese.

That one's just a hunch of mine.

No, of all people, the man who raised enshittification to an art form, who ignored his internal product safety teams to give us Cambridge Analytica, political polarization, teenage depression, and a whole host of other societal woes.