Korean Wave

Google is literally...

just says it's korean wave i

mean maybe maybe it's like a literal translation i guess

so yes interestingly enough this was a period of economic turbulence in south korea but they were also still able to

All right.

So it seems like we have a new Hallyu thing going on here.

But, uh, Daniel, is this a rare phenomenon? I mean, were there similar retro blast from the past type of fashion items in Korea recently?

Actually, there has been another chunky item.

Okay, y'all.

Yo, we coming through with that Hallyu.

Vitalization.

New talk sensation.

about, I suppose, one of the things that I think brands always struggle with is how do you play into a trend right so if you take big international brands you know the number of times you see big corporates going we're gonna we need to get on the back of the korean trend the west african trend like they're trying to do this stuff and often they do things that lack authenticity they lack kind of nuance they're not detailed Talk to me about a bit about that sort of like there is obviously a kind of a certain amount of sort of careerfication that's going on.

I mean, how do you kind of, I suppose, react to that and look, I suppose, the way that brands are sort of jumping on the Korean wave? I

think it's really cute.

And it's really sweet for Korean people.

which some people might call it a calling for a lot of people.

Hallyu has been popular for a long time.

It has exploded in recent years with groups like BTS, Blackpink getting global fame, while film productions like K-pop Demon Hunters have added to that popularity.

Has TTMIK, Talk To Me In Korean, grown with the rise of K-pop and Korean content?

But-

Another jump scare scandal for Hallyu.

Uh, tattoos, ah.

Whoa, tattoos, oh my gosh.

This hesitation, born out of solidarity, weakens the cultural ecosystem, such that true criticism is washed away with sentimental peons to the political power of representation.

In the nearly twenty years since Lee published Millionaires, Korean culture has exploded globally as the result of concerted efforts by the South Korean government to support cultural production and exports known as Hallyu, or the Korean Wave.

Lee's novels, while not Korean exports, Lee immigrated to the US, as a child and grew up in Queens, have nevertheless served as crucial pillars in the development and popularization of Korean-American narratives in American fiction.

The culture is in a much different place than it was even ten years ago, and the abundance of Korean-American art that is available in the mainstream makes it more possible to engage critically with Lee's work.

Yeah.

It was a government decision to create Hallyu.

That said, um, and then after I finish these four books, I want to write this memoir that I promised to write called Name Recognition, and then I'm going to go to Disneyland.

[laughs]