So there's so much of this know yourself, courage to be quiet, and then to ask, what do I want to be known for? Is there a permission piece here too, like a place where they have to give themselves permission to admit it to themselves?

For sure.

A million percent.

It's definitely, it's permission to be like, okay, this is my dream and it's okay to say it out loud.

This is my dream.

It's okay to go for it.

But it's also permission to step it into the spotlight, to own it and be like, I'm the expert in this, to To say, I'm not bragging, I'm not boasting, but I know what I'm talking about.

What about something like that? So somebody who actually really stepped into who they really are.

What's something we can do to maybe like position ourselves differently or like stand out when we're pitching or talking to people?

You know, I think an authority building tactic everyone overlooks that ties into pitching is owning a defined point of view.

You're not just help women grow businesses, right? You are a person that I believe burnout is a branding problem, not a time problem.

Like you make your... authority building tactic.

You make what you do.

You make what you offer your thing, that clear message.

You make it quotable.

And the first one is I'm super curious on your take on AI and how that's playing into like the PR world.

How do you actually help somebody to figure that out outside of the 60 seconds that

we spent trying to simplify mine? So I have proprietary questions that are not revolutionary at all.

Very simple.

Just asking people in a very strict series.

All these questions about them, all these questions about their business, like what are your hopes? What are your dreams? But it truly all boils down to go in a quiet room, spend five seconds.

What do you, person I'm speaking to directly, want to be known for? Not what you think you should be known for, not what your parents know.

Not the expectations of your partner or spouse, not what your friends say, not what you feel society is pushing pressure on you.

So how do you get that story or that angle whenever you might be pitching something for three months from now and it might not be timely in a way of like a news cycle?

The

big question right out of the gates.

Well, first of all, you have to decide what you want to be known for.

I think some of the biggest problem, the biggest problem I see, no matter what the industry is, no matter the expertise level, no matter how many years someone's been in business, they can't clearly articulate what they want to be known for.

It's not the loudest person.

It's not the person doing the most.

It's the one that can clearly communicate to their target audience what they want to be known for.

What does that mean?