Kix

cereal? Pops? There's corn pops.

What's the yellow really sweet ones that stick together? Kix.

no

corn

On July 9th, 1941, we bring you The Lone Ranger, episode 1320, Murder at the Schoolhouse.

General Mills had begun its national sponsorship in May, promoting Kix cereal.

In a frontier community centered on a one-room schoolhouse, Tex has been arrested for the alleged murder of Jim Ashland.

As doubts arise around the reported death, the Lone Ranger and Tonto investigate before suspicion against Tex hardens into judgment.

... those are, I mean, they're fine on the-

In terms of Kix?

You like the worst kind of c-

Kix are great

... you like cereal that grandma's like.

This is grandma cereal.

I do realize I have grandma cereals though.

Kix and Golden Grahams.

Yep.

Uh, a piece of Kix cereal.

Okay.

Uh, L.

I'll

eat a bowl

of Double I and then a bowl of Kix.

Yeah, fuck it.

One thing that can be surprising to people is how little marketing there was to kids, or even about kids, in earlier decades.

You can see a few ads for, like, Kix Cereal or Wheaties or Ovaltine in, you know, the '20s and '30s.

Well, I mean, to be fair, we didn't have grocery stores, right? So you would go, and somebody would be behind the counter, and you'd say, "Give me some oats," and they would get a big shovel and scoop out some oats, right? [laughs]

Yeah.