Right.

So this opportunity, um, leaving AT&T and, uh, and Xandr and, uh, and, and WarnerMedia, when we had built that up, um, the pandemic was there, and I became fascinated with really learning what does the buy side look like, and that was a great run.

I really enjoyed my time at WPP, uh, primarily because, um, it, as a scaled environment, to be able to influence so many buyers to think differently about the space, um, their role as educator, evangelist, um, but also sort of shaping the future is a very powerful platform, and I enjoyed doing that.

Um, and I think it's led me to this.

So I'm still curious about connections, human connections.

And when Richard Lewis Dennis and I got to know each other, uh, he has a passion for human connections, and i- and he said, "This is less than a media company.

It is a human connections platform." It's a company built around, uh, experiential connections, content connections, and then community connections.

[laughs]