King's Road

Not poor, but after the war, they're recovering.

And Swing in London was just 1,000 young people from art school that were singing, swinging a little bit as they could in King's Road like that.

And you were

one of them.

Yes.

But you could throw a brick in the air on the King's Road, you won't hit a Chelsea fan.

Most people in Chelsea don't support Chelsea, so don't worry about that.

Yeah, because you lot are a nuisance to them, you know, going about their lawful business being rich.

And I think there's sometimes the people I spoke to really did only have positive things to say about the fact that it was an incredibly, you know, an incredibly liberating and empowering scene in a way that I don't think we can necessarily super appreciate how shocking it all was at the time.

Now, I think our sensibilities are such that, you know, it's hard to imagine that walking around with like safety pins in your shirt would be in any way shocking but obviously it was at the time particularly with the way that the UK was in the 70s um so they that's that empowerment and that the excitement of being part of it was is really like the the main thing that sort of flavors those memories if you like that and yeah there were some hairy experiences that came with that but that was part of the excitement of it the like edginess of it um but for other people they you know had a bit of a different experience if they were outside of a big city like London, for example, you know, not everybody was in, was on the King's road in 1977, like the UK, there was more, there were other places in the UK other than London.

So those, so I think I started to be really attuned to the fact that where you are as well as when you are, you know, can impact your experiences just as much.

So yeah, going through the book, there was loads of, loads of little, not not revelations as such, but just really, really interesting, different perspectives of the same time period and sometimes even being at the same place and in some cases even being at the same gig.

But I still believe, isn't it? So Chelsea Truck Company...

its birth was in 2012-13 it was an idea based around the Chelsea tractor around Chelsea because I moved to Chelsea and then when I approached Jeep about the idea that this is what I want to do create the Chelsea truck company I'm going to open a showroom on the King's Road.

Perfect for it.

And I've designed a complete styling program for it.