K
Kimberly Wallengren
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Sep 1, 2026
How J.Jill CMO Kimberly Wallengren Leads With Curiosity and Customer Connection
M
9:07So as a marketing leader, how are you thinking about AI's role at J. Jill? And sort of what should leaders embrace around it and maybe be cautious of?
K
9:17Kimberly WallengrenGUEST
I mean, there's no podcast without an AI question, right? You know, I think we're like, you know, at JGL, I think we're like many brands at the moment.
K
9:26Kimberly WallengrenGUEST
We're using AI across the organization to become, you know, more effective, more efficient, to experiment.
K
9:32Kimberly WallengrenGUEST
I think right now, you know, we're having a lot of fun testing and learning what role AI can play in the future.
K
9:38Kimberly WallengrenGUEST
And we're going to continue on that journey and iterate along the way, along with so many other brands in the marketplace.
K
9:45Kimberly WallengrenGUEST
One of the things I think is most important for a brand is to approach this with intention, though.
M
14:32So when you think about the legacy that you hope to build at JGL, I know you've only been there a little while, but what do you want your team and maybe the industry to say about you and your leadership style a few years from now?