
Kim Rowe
Senior Category Manager at INFRA (Independent Natural Food Retailers Association), overseeing snacks, beverages, and shelf-stable categories for independent natural food retailers.
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APPEARANCES
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PODCASTS
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Aug 4, 2026
Lunchbox Lineups for Back-to-School with SPINS
21:23
21:34
21:49
J
20:57Jim OlsonGUEST
I knew red flavor and I knew yellow flavor and orange flavor, you know, and to have real fruit ingredients, real international fruit ingredients is such a cool thing, right? For my kids to learn what a calamansi is, Um, and second grade is, uh, a cool perk to, to being in this industry that, um, I'd never imagined, you know, in, in all my youth.

Kim RoweGUEST
I like that there are different flavors out there and the combination where brands combine them together also is very cool.

Kim RoweGUEST
It was not something that I grew up having, not even my kids having that really cool, like, you know, global flavors available.

Kim RoweGUEST
So what about the meat sticks category? I know that, you know, when I was growing up, we had dedicated snack time, but I don't really remember anything after preschool or kindergarten.
J
24:22Jim OlsonGUEST
And like I said, great, great that these brands have recognized the benefit of having something lunchbox size or, you know, pouch size to take on go for for kids or or even adults, too.