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Kim Rowe

Kim Rowe

Senior Category Manager at INFRA (Independent Natural Food Retailers Association), overseeing snacks, beverages, and shelf-stable categories for independent natural food retailers.

Aug 4, 2026

20:57
I knew red flavor and I knew yellow flavor and orange flavor, you know, and to have real fruit ingredients, real international fruit ingredients is such a cool thing, right? For my kids to learn what a calamansi is, Um, and second grade is, uh, a cool perk to, to being in this industry that, um, I'd never imagined, you know, in, in all my youth.
21:23
Same here.
21:23
I like that there are different flavors out there and the combination where brands combine them together also is very cool.
21:34
It was not something that I grew up having, not even my kids having that really cool, like, you know, global flavors available.
21:44
So, Jim, you kind of led into like sticks.
21:49
So what about the meat sticks category? I know that, you know, when I was growing up, we had dedicated snack time, but I don't really remember anything after preschool or kindergarten.
22:02
So you had snack time in junior high.
24:22
And like I said, great, great that these brands have recognized the benefit of having something lunchbox size or, you know, pouch size to take on go for for kids or or even adults, too.

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