Oh, Alyssa,

this...

It was so much fun.

We always talk about collaborations and we see how other brands take it.

We wanted to be authentic to what I just told you our brand was, right? So we were talking about how trending, first of all, we thought catalogs are coming back.

How great is it when the trend and your brand collide of like the perfect tsunami? So it was all about analog summer.

So marketing, I have someone who used to work for me, Tommy, that we brought in in the creative side of marketing named John Caruso.

oh my gosh, Melissa, yes, we need to stay grounded.