Kilchoman

You also said kind of storytelling plays a bit more.

Obviously, marketing, right? How do you market your brand? How do you promote your brand? It helps people buy something that is unfamiliar, right? A Kilchoman 10 years ago was not a really brand, but I think they've done a great marketing just focusing on that estate and kind of the single malt aspect that, you know, They were telling a story, essentially, and the story works.

Give us a story that didn't work, perhaps, and you don't have to name brands.

Maybe some tips around, hey, this didn't really, you know, you thought it was going to work, but just the way that the market responded to did not really land well.

There's a positive to it.

Well, I think Kilcoman, when they were releasing their first products, I think it was, one, a great product and petered really, really well, but I think you could mask a little bit of that immaturity and it didn't hit you as much as if it had been a lowland triple distilled.

But there's

also

You've got strengths.

If lowlands are weak at younger ages, but then you see Rosebank at 30-plus years old, you see

Kilcoman at three and five.

I

Yeah.

Some, some of it we can't really say because distillery manager said, "I don't want to say what I've put in here," or, "Please don't talk about it." But what I can say is, being part of the importation of Kilchoman, I'm very happy to report that Anthony Wills, um, who owns the distillery, hand-selected...

Well, maybe not by hand

handTaste bud selected.

Ooh, that's good dip.

[laughs]

Um, so some first fill, uh, bourbon cask matured Kilchoman.

He went around, he tasted from a few different casks and found one that he quite enjoyed, and I think put some of it just into glass bottle and then-

I love that it's just one distillery that does that for you.

It's not even like one, it's not like the Loch Gorm, or it's Machair Bay, it's no matter what I have from them, like ones I bought at the distillery, or the Kilchoman Club ones, I don't know, it's just a strange thing, it just seems to, and it's now in my head, so it might be playing tricks on me a wee bit, but that's the only one, the only distillery.

Hmm.

Yeah.

Who else have we had?

Uh, from Kilchoman we've had-

Son o- son of

...

Six seed takes out the three.

And now, number two, Kilchoman versus the seven seed Talisker.

This is actually a really interesting one.

I didn't think about this matchup until now.