key opinion leader

I have this ..., okay.

I throw to, like, KOLs or, like, influencer.

Mm.

But obviously now the game is completely changed.

Mm

... and there were result.

Like, so go back to when I first started, I remember I helped my friend do some posting with some KOLs back then.

Mm.

Definitely one to watch.

Let's move on to our China KOL session.

Xiaohongshu, or red note, has become a major platform for lifestyle or niche communities in China, and equestrian content has already found a home there.

Today's creator is Zhang Qi.