Ketogenesis

like, I don't, you're fine.

It's good, right? And we sell this whole ketone thing because it's the definition of keto, of ketogenesis.

Ketogenesis is the creation of ketones, which kind of gets... conflated with ketosis which is excess ketones so ketosis by definitions means you have more ketones in your body than it can use right so just because you're ketogenic and you're making ketones doesn't mean you have to be in ketosis so you can be ketogenic without having extra If you're using it all, if you're making what you need and your body's using it.

Another misconception about ketones is that they're used for muscle, they're used for exercise.

People think, oh, they're the predominant fuel, they're the primary fuel, they're optimal for your body, blah, blah, blah.