Ketchum

This week on the show, PR Week Awards 2027 Chair of Jury, John Harris joins us to chat about what's ahead for the upcoming awards, what makes a standout nomination, and his take on Tarod Neptune's recent op-ed on the evolving role of the CCO.

And in the news, MasterCard flips its account from Ketchum to We Communications.

Frank Shaw steps down from his longstanding comms role at Microsoft at the end of the year.

And will AI kill off all of humanity within the next decade? Some people think so.

Of course, I'd love them to be well-written.

I do understand.

When I was a kid at Ketchum many, many moons ago, and I would work till three in the morning doing the Ketchum Kudos, which was the precursor years ago to the PRSA Silver Anvils, I would be in the office till about three in the morning.

I would go home.

That's a good point.

Uh, with, with the Omnipod and Porter Novelli and Ketchum working on that.

I think comic books are strangely- Well,

Spider-Man's such a good time for the US Open because he's from Queens.

Yes.

Um, ending a long-term relationship with Ketchum.

And as a side note, Omnicom PR merged Colon, Golin and Ketchum into a single entity in July following Omnicom's acquisition of Interpublic Group last year.

So following Wendy's agency changes, the fast food chain this week appointed Tariq Hassan as its, um, chief marketing and customer growth officer, which is a newly created role.

And, um, Hassan stepped down as SVP and US chief marketing and customer experience officer at McDonald's at the beginning of 2025, and will serve on Wendy's senior leadership team and report to president and CEO Bob Wright.

I pretty much worked on all different kinds of sectors.

And then after that, I moved around and now, uh, worked for two big agencies, and now I'm at Golin Ketchum.

Our agency just rebranded to Golin Ketchum.

Got it.

So, um, and that's where I've been, uh, now for quite a few years now.

So, uh, if you go on LinkedIn and you write Samiha Farhiha, you can definitely, um, connect with me, follow, uh, me there.

Um, our, like I said, our company just re- rebranded.

It's now GOLIN Ketchum.