Tell us about how that evolved.

Um, it started off with the parole board goes out to the prison, or, or this prison anyway, uh, twice a year, and they usually see about 40 girls.

And I was watching the girls come out of the, you know, of where that parole board was, and they'd be like, you know, "The, the maggot wouldn't give me my parole." [laughs] And they just weren't getting their parole.

And as they're coming out, I could tell they were saying this while they were in there.

So I sort of started, after I got my computer and everything, I just sort of started to settle in.

I'd gotten to know the women quite well, and, um, I, I said, "If I can convince, you know, the general manager to, I'll write your parole letter, that you take it into the parole hearing and just give it to the, to, to the judge.

Don't open your mouth, [laughs] you know, and we'll, we'll go, we'll go, we'll go from there." 'Cause, you know, the, the p- they'd ask questions of the girls, and the girls would sort of, some of them are illiterate, and they're sort of like, "I've already been to trial." Yeah, yeah.

How did you deal with that, that situation?

but it's not.

It's, um, you know, and I, when I talk about my, I, my arrest, I do so with complete honesty, and with respect to all of the police that were involved there at the time.

They had a job to do.

But the, um, I was at the gym.

They'd had me under surveillance for two weeks, which was, to me, just a, a, a waste of resources.

I wasn't going anywhere.

I had a three and a five-year-old, a five and a six-year-old at home.

I owe it to my girls." That, my reading of that, that sort of encapsulates what you were just talking about, but can you expand on, uh, on your, your thought process there and the reference to your girls?

How intentional was that idea of bringing back the magazine and what were the insights? Yeah,

yeah, very.

And really, the magazine didn't go away completely, right? It had been sort of in, you know, consistently as part of Vice for over the years, just in different levels of circulation.

Yeah, right.

But I think, you know, to your point, it's... you know, the tangible nature of the magazine.

Look, Vice does photography better than anyone else in the world, you know, and I worked in the magazine business for years, you know, and so you have, again, that storytelling through visual and then, you know, the journalistic, you know, integrity of Vice has always been there and, you know, as we bring back more physical experiences, even when you think about what's happening with events and experiential and we're all in this room together for a reason.

Magazines are a tangible example.

Can you tell me a little bit about the campaign and how it came together?