So what would you say can some of the... challenges that you've observed in leaders in the lower mid-market that you're addressing in the book? What are some of the high-level challenges in either hiring leaders or in leaders being successful, actually succeeding in their role versus getting packaged out or not having a story? Yeah.

So I'll try and prioritize those challenges and may not be exactly how you'll find it in the book.

So I think the first thing, at least we believe in our view, and we built our model around this is industry expertise.

So we're not big believers in best athlete.

We're big believers in domain experts who understand an industry, the customers, the vendors, the competitors, how the industry operates, the different value chains, things like that.

That's very important.

So why is that important in the lower middle market? You have a very small team in many cases in these smaller businesses, right? And those people have to trust that leader.

So yeah, all to say, I'd love to hear a little more about 360 Tools.