
Kelly Sinclair
Co-founder of wAIv by Gravia Studio; award-winning marketer and visibility strategist building AI tools for expertise-based creators.
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Aug 18, 2026
Women Are Falling Behind on AI. Here’s How to Catch Up with Kelly Sinclair
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38:47

Kelly SinclairGUEST
... where I was seeing opportunities and finding ways to implement things in my own life, personal life and business life.

Kelly SinclairGUEST
And that, long story short, uh, turned into me having some conversations with a local software developer, and now we have a business together, and I'm an accidental tech co-founder, and we have an AI company.

Kelly SinclairGUEST
[laughs] And it's all a little bit crazy still, but also very exciting because I feel like this is a whole new era that we're in.
35 MINS LATER

Kelly SinclairGUEST
And she would, like, review, "What have you been doing this week?" "Okay, here's a plan on what to do differently next week," or here's, like, a score essentially, and it's all trained on my expertise and my evaluation system on what is high ROI and what isn't.
How to Turn What You Know Into AI Tools People Will Pay For
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Kelly SinclairGUEST
So the first step is identifying the opportunities within your frameworks and your processes.

Kelly SinclairGUEST
So I will do a little bit of a teaser that I'm going to share at the end, a tool that I built to actually help you do this called the AI Tool Launch Playbook, but I'm gonna give you some questions that you can consider that you can throw into your favorite AI LLM to have a conversation to try and extract this.

Kelly SinclairGUEST
Um, apparently you just need to also talk to Michael because he's a big framework guy.

Kelly SinclairGUEST
I was never really an expert at this, but identifying the pieces of the puzzle is this, the first step.
27 MINS LATER
M
42:29Michael StelznerHOST
But there also are tools that people have built that help with this, and I believe you've built such a tool, so maybe you could just share a little bit about that.
112. Bot Squads: What Happens When Your AI Tools Finally Talk to Each Other (with Kelly Sinclair)
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Kelly SinclairGUEST
I got an Instagram memory that popped up the other day, and it was February 2025.
30 MINS LATER
Bonus: Are You Exposing Your IP? Hidden Risks Every Creator & Coach Building AI Tools Needs To Know
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Kelly SinclairGUEST
But that kind of timeline, and I was creating things to help them to do things like, okay, so if your visibility strategy says try and get on podcasts, how are we researching podcasts, coming up with pitches, even reviewing your visibility? Like, are you doing stuff, or are you just doing stuff that feels like you're doing stuff? So one of my kind of layers of my strategy for visibility is this concept of don't do performative marketing.

Kelly SinclairGUEST
So one of the first custom GPTs that I built, her name was Valerie, the visibility auditor, and she would actually ask the user, so my client, "What did you do this week?" And then she would rate all of those things on a scorecard based on my instructions and produce a report and give some suggestions like, "Okay, so you posted on Instagram four times.

Kelly SinclairGUEST
Is that really high ROI for you, or should you try to do something like-" ... reach out for a speaking opportunity, right?
28 MINS LATER

Ellen YinHOST
Is Wave still in beta? And if so, how can people be next in line to utilize your platform?
