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Kelly Sinclair

Kelly Sinclair

Co-founder of wAIv by Gravia Studio; award-winning marketer and visibility strategist building AI tools for expertise-based creators.

Aug 18, 2026

2:50
Mm-hmm
2:50
... where I was seeing opportunities and finding ways to implement things in my own life, personal life and business life.
3:00
And that, long story short, uh, turned into me having some conversations with a local software developer, and now we have a business together, and I'm an accidental tech co-founder, and we have an AI company.
3:16
[laughs] And it's all a little bit crazy still, but also very exciting because I feel like this is a whole new era that we're in.
3:27
Like, the world doesn't know what AI is yet.

35 MINS LATER

38:47
[clears throat]
38:47
And she would, like, review, "What have you been doing this week?" "Okay, here's a plan on what to do differently next week," or here's, like, a score essentially, and it's all trained on my expertise and my evaluation system on what is high ROI and what isn't.
39:05
So they were starting to use that.
14:21
Where do we start?
14:22
So the first step is identifying the opportunities within your frameworks and your processes.
14:29
So I will do a little bit of a teaser that I'm going to share at the end, a tool that I built to actually help you do this called the AI Tool Launch Playbook, but I'm gonna give you some questions that you can consider that you can throw into your favorite AI LLM to have a conversation to try and extract this.
14:48
Um, apparently you just need to also talk to Michael because he's a big framework guy.
14:52
He can pull this together.
14:53
I was never really an expert at this, but identifying the pieces of the puzzle is this, the first step.
14:59
So question number one is around repetition.

27 MINS LATER

42:29
But there also are tools that people have built that help with this, and I believe you've built such a tool, so maybe you could just share a little bit about that.
2:46
It's
2:46
fun.
2:47
It's cool.
2:47
I got an Instagram memory that popped up the other day, and it was February 2025.
2:52
I had just built my first custom GPT.
2:55
So I'm telling you this because...
2:58
You can learn a lot really fast when you start focusing on AI thing.

30 MINS LATER

32:51
You've never heard that word before.
4:50
Mm-hmm.
4:50
So I was playing with custom GPTs.
4:53
I was building things kind of like early twenty twenty-five.
4:57
I don't know what time is right now.
4:59
But that kind of timeline, and I was creating things to help them to do things like, okay, so if your visibility strategy says try and get on podcasts, how are we researching podcasts, coming up with pitches, even reviewing your visibility? Like, are you doing stuff, or are you just doing stuff that feels like you're doing stuff? So one of my kind of layers of my strategy for visibility is this concept of don't do performative marketing.
5:29
So one of the first custom GPTs that I built, her name was Valerie, the visibility auditor, and she would actually ask the user, so my client, "What did you do this week?" And then she would rate all of those things on a scorecard based on my instructions and produce a report and give some suggestions like, "Okay, so you posted on Instagram four times.
5:54
Is that really high ROI for you, or should you try to do something like-" ... reach out for a speaking opportunity, right?

28 MINS LATER

34:26
Is Wave still in beta? And if so, how can people be next in line to utilize your platform?

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