So Kelly, I have to ask you, you come into the business and, Well, what was did you have a strategy on how you were going to go out and get customers, get consumers and grow that fast?

I think when I started now, there was absolutely no strategy.

It was how do I feed my child and pay my rent? Yeah.

And it's still that it's how do I pay my mortgage and how do I I do these things? But it very quickly became all about relationships.

And I learned that very fast.

And so relationships have always been at the center of my business.

And then it was 2017 when I read the book, The 12 Week Year.

um have you started getting referrals from ai yet

Over the past little while, has it been more challenging to build some of these homes, or maybe even more expensive to build these homes because of the tariffs and the threats of tariffs even?

Absolutely.

Absolutely.

As mentioned, there will be delays and the increased costs.

And we are experiencing some huge challenges right now, which includes the shortage of skilled trades.

We also have regulations that impact the affordability piece of housing.

And we need to build more homes.

Do a lot of these companies already have some of the costs already put up because they've already purchased some of these materials, or is it pretty well just as you go?