Kelly Cheeseman

Kraft Analytics Group and the New York Islanders talked about really understanding the full market, the total addressable market in the New York area, that there were far more opportunities than you would think in a market that already had the Rangers and the Devils, and how by leaning into the really diverse Queens County that the arena abuts, um, o- offered a lot of opportunity to market concerts as well as the games themselves to draw in a, a younger audience.

Um, you know, Kelly Cheeseman's, uh, just attended the NHL Board of Governors meetings and said that league-wide, it's a 30% uplift in female fans over the past year, and, um, and the Islanders are seeing some of that as well.

There's only speculation as to why, but certainly heated rivalry in the Olympics are pointed to as two of the more obvious reasons for that momentum.

Um, and then later in the day, data governance doesn't sound like the most y- sexy, attractive topic at a, at a conference.

That'll be, uh, a presentation that he gives.

And also pretty early in the morning we're gonna hear from Jessica Gelman at Craft Analytics Group, uh, and New York Islanders President of Business Operations, Kelly Cheeseman, um, talking about their collaboration and how they've really rebuilt the, the data infrastructure for the, for the Islanders and around UBS Arena.

Um, and they of course have had the number one overall pick.

It's been a real shot in the arm for their popularity.

Like, the relationship between IronBow and AEG is profitable, presumably, for AEG, but it controls what happens with the Kings.

Crypto.com Arena is called Crypto.com Arena not because Kelly Cheeseman or Luke Robitaille was contacted by crypto.com and they negotiated a deal that was done through AEG.

AEG owns the building, but the Kings get a piece of that money, right? Like there are bylaws and rules controlled by the NHL that determine how much money and how much revenue is shared amongst teams for things like building naming rights and Jersey sponsors and stuff like that.

So AEG controls how the revenue streams are shaped and, and how much money is involved in them.