So now you're also a co-founder.

Yes.

Yeah, so I got out of the media in 2018.

I, um, launched a fashion retail business in 2019.

It didn't do, do well.

It was a massive, you know, it was a massive challenge for me, and then I, I kind of started consulting around that time, 2019, 2020, and one of the co-founders of The Vault, um, fashion peer-to-peer rental place, started chatting to me, and I kept saying to her, "It's not the right time." It was COVID.

You know, people weren't going out.

What are you kinda learning from those other fashion weeks?