K
Keith Rosen
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Aug 6, 2026
Why Coaching Is the Secret Ingredient to Sales Success
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10:49Mark HunterHOST
Share with us what does coach language look like, and how should we apply that? How should we use it?

Keith RosenGUEST
Um, I'll, I'll be on the court with w- with one thing that I've noticed especially today.

Keith RosenGUEST
Uh, and, uh, I have yet to run into, again, um, uh, you know, a, a manager who hasn't had a strained r- relationship or a conversation that didn't really go the way they wanted, or here's a shocker, I don't suppose companies, uh, have any department silos these days, right? That, that, that I, I don't ever hear about that anymore, right? [laughs] Uh, so, so again, it, these things, I speak to leaders and it's like, "Well, m- that's just how it is." Well, wait a second.

Keith RosenGUEST
We don't play in the, "That's just how it is." We play in the, "I don't care how it is now.

Keith RosenGUEST
Let's create a new possibility that's gonna be better." You know, I, I was in Vegas, uh, a few weeks ago, um, t- in the Sphere and, uh, you know, I was talking to my buddy about it and things like that, I mean, other than music being a core value, but just, you know, innovation being another core value, and technology and, you know, I'm out there looking at it and I'm inside looking at it, and other than the experience, the marvel of what they created is mind-blowing.

Keith RosenGUEST
So I was thinking to my friend and talking and I'm like- You know what's really cool about, about this? Group of people probably sat around and said, "What would be the ultimate experience that we could create that we don't think we can?" And everyone started writing it down, and they created this incredible list, and they said, "Well, that's what we're creating." You know, there's a difference between change and innovation.
5 MINS LATER
M
17:50Mark HunterHOST
"Here's what we need to do, here's why we need to do it, and here's how it's gonna impact you." Do you kind of frame that up as, uh, as, as that's coach speak?